"Tequila Empire" is a reality TV show that offers an intimate look into the lives of the Fitzpatrick family, the force behind the premium tequila brand Naked Diablo. Season 1 follows the family as they set up base in their opulent beachfront home in Miami, the perfect locale for their ambitious plans to establish Naked Diablo in the American market.

Rob Fitzpatrick, the patriarch and visionary co-founder, gives more leadership roles to his children. With the support of his carefree and humorous strategic partner, Simon Tolan, Rob sets a series of challenges for his children—Dion, Carla and Claudia—focused on brand awareness, distribution, and marketing, while Mia the youngest of the siblings has plans of her own.

Lee, the Co-founder of Naked Diablo and the eldest son as well as a successful entrepreneur in his own right, managing multiple businesses, including one of the largest music events company and MMA cage fighting events company with his brother Dion Fitzpatrick in the UK. Lee has also recently launched a men’s high-fashion brand. Dion, who also thrives in the MMA space islaunching a self-defense MMA app of his own, is tasked with innovative strategies for Naked Diablo global expansion. Carla, the kind-hearted PR specialist, crafts the brand's narrative. Claudia, the logistics and operations expert, ensures smooth family and business travel arrangements. Mia, the youngest and an aspiring makeup artist, is balancing her venture into an all-organic makeup line while being groomed to become the future face of Naked Diablo. Michelle Fitzpatrick, the matriarch, provides the emotional glue that holds the family together, navigating the complexities of supporting a family of ambitious entrepreneurs.

Adding to the dynamic mix are key family friends and associates: Marcusse Ball, a trusted business associate involved in the family's real estate portfolio, Emma Baldwin, Dion’s girlfriend and close family friend, and Grace Tolan, the supportive wife of Simon Tolan and close family friend.

Through a blend of business challenges, personal interactions, and family meetings, viewers witness the delicate balance of maintaining a successful family-owned business while nurturing familial bonds. The show highlights the relentless pursuit of excellence required to build and sustain their tequila empire.