"How to Build a Billion Dollar Brand" is a documentary that dives into the heart of Naked Diablo, a family-owned premium tequila brand. This documentary follows the charismatic Fitzpatrick family Rob, Simon Tolan, Lee, Dion, Michelle, Carla, Claudia, and Mia on an ambitious quest to elevate their brand to global prominence.

From the luxurious landscapes of Dubai, the pristine beaches of the Bahamas, the picturesque islands of Santorini and Mykonos Greece, the dynamic markets of the United States, the whisky-dominated Scotland, and the vibrant scenes of Spain, the Fitzpatrick family embarks on a whirlwind journey. They aim to spread brand awareness, secure distribution opportunities, and establish new partnerships, all while showcasing the grit, innovation, and familial bonds that drive their endeavor.

Through intimate interviews, behind-the-scenes footage, and stunning visuals, the documentary reveals the dedication and strategic acumen required to build a billion-dollar brand. It highlights the challenges and rewards of balancing family dynamics, Christian faith and values with business ambitions, providing an inspiring narrative of perseverance and success.